Haley Smith Portfolio (Writing Samples)

For Immediate Release

Product Launch: mHealthCoach releases Behavior Journal, a pioneer mobile application for professionals, parents or caregivers who care for children with autism, ADD or other behavioral issues.

Chicago, Illinois- March 3, 2010- Behavior Journal, launched by mHealthCoach, is the supreme on-the-go tool used to monitor and document a child’s behavioral issues using the ABC’s of applied behavior analysis. A password protected application, Behavior Journal allows you to store private information without worry. Because this application is easily synched with the online portal; all those involved in care can compare notes and share observations easily. The entry of each episode can be turned into a graph displaying patterns and trends for deeper analysis.

Designed to innovate journaling and pinpoint triggers of outbursts, Behavior Journal’s features include:

- Protect sensitive data with password protected application and online portal

- Enter episodic information with ABC quick entry form

- Archive, email and share data

- Graph information in order to mark trends and analyze patterns

- Journal thoughts, feelings, events and important FYI’s

- Document IEP (Individualized Education Plan) compliant information

mHealthCoach team members, Aamer Ghaffar and Dr. Kalsoom Saleem, created Behavior Journal, because of the large need to fill the disconnect between all parties involved in the care of a child with developmental or behavioral issues. "A good friend of mine has a son with Autism. He is constantly wondering if a sound, environment, activity increases or reduces his son’s behavior episodes. The application was created to help my friend easily enter data, synch it to a web enabled analysis dashboard and be available to everyone involved in his son’s care and development,” explains Mr. Ghaffar.

Behavior Journal can be purchased to work on iPhone/iTouch devices, but hopes for extending the application to other devices are high. The application is priced at $9.99 and is the only mobile utility of its kind. With rave review ratings, Behavior Journal is constantly updating and taking into account suggestions from users.

For more information visit the Behavior Journal website at http://mhealthcoach.com/behaviorjournal.html

Or feel free to contact the Behavior Journal team at pr@mhealthcoach.com

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About mHealthCoach- mHealthCoach is the answer for today's healthcare and patient care industry ailments. Our solutions are complimented with a very robust portal for detail analysis of disease management. Offering mobile applications for management of cardiovascular, mental, development and many other health issues.

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Writing Sample from Freelance Copywriting/PR Position with Viral Mesh

Job Description: Create social media buzz and PR campaign for launch of Behavior Journal, a phone application from the company Viral Mesh.