Haley Smith Portfolio (Writing Samples)

The art of persuasion is timeless; however, with technological innovation and market advancement, the key is staying on top of communication trends. Advertising and Marketing students at Columbia concentrate on cross training between the many facets of the communication field as well as hone specialized skills in particular concentrations. With a sturdy foundation in communication, students redefine patterns and professional excellence. The strongest way to be introduced into the information industry is to dive in alongside experienced professionals.

The faculty is composed of committed practitioners who have creatively worked in the communication fields, and want to share their experiences with the new wave of industry leaders. These seasoned professionals include agency executives, Fortune 500 communication associates, political office publicists and successful art directors. Using the expansive knowledge of a liberal arts education, the faculty utilizes a hands-on approach to teach media techniques. The “doors-open” policy offers students ample time to work closely with the staff.

Students are urged to take advantage of learning from not only their faculty, but also from each other. Marketing associations, advertising federations and public relations societies are offered as an extra-curricular way to augment a student’s education. Active participation in the departmental clubs unifies the student body network, and helps each individual build a substantial, working resume. These organizations also play a vital role in hosting the Ad Autopsy event, a forum where an advertising executive and social critic discuss the impact of commercials and advertisements.

Advertising and Marketing students are offered several opportunities to achieve success in the professional world with study abroad semesters and powerful internships. With an in department internship placement center, the Marketing Department provides placements in valuable environments where students can network and gain practical experience.

Writing Sample from Freelance Copywriting Position with Columbia College Chicago

Job Description: Create text for program major landing pages that would describe the field, independent opportunities and outstanding achievements by alumni and faculty.